Albertsons Shopper 360 Program Overview

Striving for Data Transparency

The Shopper 360 program arms CPG Partners with the most powerful and robust shopper insights platform available.

Our Shopper Insights tools can help you understand your sales performance, optimize your assortment, deliver effective promotions, and better understand your customers - all while being assisted by some of the most powerful AI models and programs in grocery retail.

These great tools can help suppliers in hundreds of different situations. Still, our primary benefit remains clear - the opportunity to better understand your sales and customers at Albertsons' stores through unprecedented data transparency.

That's why, unlike other data insights platforms, we provide our customers with 100% of our POS sales and household data.

One of the biggest benefits of your Shopper 360 partnership is data transparency.

This becomes most apparent during your interactions with the Albertsons Category Management team.

With a Shopper 360 partnership, you'll be given access to the same tools used by the Albertsons Category Management team for category planning and strategy.

This allows you to track the same KPIs, align on the same goals, and participate in enhanced and efficient merchandising processes while using the same data sources and insights tools.

You'll be amazed at the progress you make when you 'speak the same language' as your Albertsons counterparts.