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Shopper Data Solutions for CPG Suppliers

Are you an emerging brand selling at Weis for the first time and wondering, "What now"?


Are you a long-time Weis supplier hitting a sales slump or growth plateau?


Do you want to learn more about your Weis customers to inform your brand strategies?


Are you ready to make the switch from intuitive to data-driven decision-making? 

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Introducing the Weis Markets Customer-Centric Retailing (CCR) Platform. Our CCR solution was designed to help suppliers learn about their customers, optimize their assortment and promotions, and identify insights and opportunities that lead to real sales growth.

 

Powered by SymphonyAI and its robust AI platforms, Weis' CCR solution is one of the best ways for you to immediately start driving value for your brands, your category, and your Weis partners. 

Video: Weis Leadership Team on the Value of Customer-Centric Retailing Solutions

 


Why partner with SymphonyAI and Weis Markets?

Striving for Data Transparency 

The Weis Markets Customer-Centric Retailing program arms CPG Partners with the most powerful and robust shopper insights platform available today.

 

Our Shopper Insights tools can help you to understand your sales performance, optimize your assortment, deliver effective promotions, and better understand your customers - all while being assisted by some of the most powerful AI models and programs in grocery retail.  

 

These great tools can help suppliers in hundreds of different situations but our primary benefit remains clear - the opportunity to better understand your sales and customers at Weis stores through total data transparency. 

 

That's why, unlike other data insights platforms, we provide our customers with 100% of our POS sales and household data. 

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What can I do in the Weis Markets CCR platform? 

Some of the ways our partners realize activated value in-store from a Weis Markets partnership. 
Use Case 1

 

Sales Performance 

 

Identify item and brand performance, issues, and growth opportunities. Report your successes to Weis and watch your sales grow. 

Use Case 2

 

Assortment Optimization 

 

Utilize item and category performance data to inform changes to your assortment. Help drive growth for your brands, the category, and your retail partner.

Use Case 3

 

Promotional Optimization

 

Review past performance, then rinse and repeat high-performing promos. Measure incrementally, switching, competitive conquest, and category expansion. 

Use Case 4

 

Understand Your Customer

 

Identify who buys your products at Weis stores to inform your overall strategy. Implement your learnings into your brand, trade, and shopper marketing plans. 


Break Barriers and "Speak Their Language"

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One of the key benefits of your Weis Markets partnership is data transparency. 

 

This becomes most apparent during your interactions with the Weis Category Management team.

 

With a Weis CCR partnership, you'll be given access to the same category planning tools used by the Weis Category Management team.

 

This allows you to track the same KPIs, align on the same goals, and participate in enhanced and efficient merchandising processes, all while using the exact same data sources and insights tools. 

 

You'll be amazed at the progress you make when you 'speak the same language' as your Weis counterparts. 

Do you want to learn more?

Contact us today for a discovery call and product demo.

Tim Hanson

Tim

Senior Director, CPG Engagement

Our Weis Markets Customer Insights Solutions

The CINDE Connected Retail Platform


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CINDE AI

 

CINDE automatically highlights key insights while making operational recommendations.

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CINDE Copilot

 

CINDE Co-Pilot is a generative AI conversational chatbot tool that can help you answer your CPG insights-focused questions.

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Insights Builder

 

Quickly discover key insights and monitor performance by merging an easy-to-use user interface, easy scoping, and robust visuals.

Additional Solutions


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Category Management Suite

 

Category Management Suite lets you go deeper than ever before with our most robust CCR solution. 

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My Household Panel

 

(One-Sheet) My Household Panel creates reporting based on static and custom buyer groups.

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E-Commerce Access

 

(One-Sheet) Gain access to your grocery retailer’s e-commerce sales and customer database.