---
title: "From the Shelf Up: Symphony and PMR"
description: SymphonyAI partners with PMR to deliver AI-powered retail intelligence to Puerto Rico and Latin America, enhancing shelf visibility and decision-making for retailers and CPGs.
image: https://retail.symphonyai.com/hubfs/IMG_2147.jpeg
---

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## From the Shelf Up 

### SymphonyAI and PMR Bring AI-Powered Retail Inelligence to Puerto Rico, the Caribbean and Latin America

by Jacob Porter | SymphonyAI

![PMI Partnership](https://retail.symphonyai.com/hubfs/IMG_2147.jpeg "PMI Partnership")

![3aeaa31b-52f4-42ee-8883-9663d5f2eaa2](https://retail.symphonyai.com/hs-fs/hubfs/3aeaa31b-52f4-42ee-8883-9663d5f2eaa2.jpeg?width=350&height=467&name=3aeaa31b-52f4-42ee-8883-9663d5f2eaa2.jpeg)There are conferences where you exchange business cards and move on. And then there are events where you can feel momentum in the room — where the conversations carry weight, and the relationships in the space have been built over decades of shared work.  
The recent PMR event in Puerto Rico was the latter. Our own Estee Santoni , Youngin Lim, and Jay Banerjee were on the ground representing SymphonyAI, and their read on the event was clear: over three days, brands, supermarkets, distributors, and CPGs came together in a setting that felt less like a standard industry gathering and more like a reflection of the culture, energy, and commercial relationships that define Puerto Rico, the Caribbean, and Latin America. SymphonyAI was proud to attend alongside our new regional partner, PMR — and to formally announce what we believe is a powerful combination for the market.

### A Partnership Built on Complementary Strengths

Founded in 1991 by Enrique A. Cabrero, Professional Market Research (PMR) has spent more than three decades building something that cannot be replicated overnight: deep, trusted relationships with retailers, distributors, and brands across Puerto Rico and the wider Caribbean region. Their [IntelliShelf platform](https://pmrusa.net/) is already helping connect brands, distributors, and supermarkets with shelf-level data, audits, photos, and product availability insights — giving stakeholders a clearer view of what is happening at the most critical point in the supply chain: the shelf.  
The exciting part of our partnership is not disruption. It is amplification.  
PMR brings the market relationships, store execution expertise, and regional credibility that SymphonyAI could not replicate overnight. SymphonyAI brings the AI, analytics, and connected retail technology layer that turns PMR's shelf-level data into deeper insights, faster decisions, and stronger outcomes for retailers and CPGs. Together, PMR powered by SymphonyAI is positioned to give the region's key players something they have not had before: the full picture from store execution all the way to strategic action.

### A Market Ready for the Next Step

![IMG_2249](https://retail.symphonyai.com/hs-fs/hubfs/IMG_2249.jpeg?width=350&height=467&name=IMG_2249.jpeg)The reception at the event reinforced something we have believed for some time: Puerto Rico, the Caribbean, and Latin America are home to some of the most relationship-driven, execution-focused retail and CPG organizations anywhere — and they are ready for deeper analytics and AI-driven insight to match.

That readiness showed up across the spectrum of organizations in the room. Major distributors with island-wide reach and decades of category leadership, like V. Suárez, see an opportunity to bring AI-powered shelf intelligence into how they manage execution across thousands of points of sale. Global CPG brands, including Coca-Cola, which is preparing for the heightened attention a moment like the FIFA World Cup brings to the region, see value in understanding shelf availability and execution with more precision and speed. And leading supermarket chains, including Supermercado Econo, are looking for a clearer line of sight into what is happening on their shelves and why.

The common denominator across all of these conversations was not a specific product or feature. It was a recognition that the region's retail ecosystem has the relationships and market expertise it needs — what has been missing is the AI and analytics layer to turn that foundation into faster, smarter decisions.

That is exactly the gap PMR and SymphonyAI are built to close together.

### The Technology Layer that Changes the Game

The solutions generating the most interest at the event — Store Intelligence, Assortment Intelligence, and CINDE — all address a challenge that is universal to grocery and CPG but acutely felt in markets where store execution is the primary driver of brand performance.

[**Store Intelligence**](https://www.symphonyai.com/retail-cpg/store-intelligence/) gives retailers and CPGs real-time visibility into shelf conditions, on-shelf availability, out-of-stocks, and execution compliance — moving beyond snapshot audits to continuous, AI-powered monitoring.

[**Assortment Intelligence**](https://www.symphonyai.com/retail-cpg/assortment-intelligence/) helps retailers and their CPG partners identify which products belong in which stores, at what space allocation, with what planogram logic — removing guesswork from some of the most consequential decisions in retail.

[**CINDE Connected Retail Platform**](https://www.symphonyai.com/retail-cpg/platform/), SymphonyAI's connected intelligence solution, brings all of this together: a unified view of performance across the retail ecosystem, powered by predictive and generative AI that answers not just *what* happened, but *why* it happened and *what* to do next.

For markets like Puerto Rico, where relationships between brands, distributors, and retailers are deeply personal and the cost of poor execution is felt immediately, these capabilities are not abstract technology investments. They are practical tools for protecting margin, improving collaboration, and growing category performance.

![IMG_7692](https://retail.symphonyai.com/hs-fs/hubfs/IMG_7692.jpeg?width=350&height=467&name=IMG_7692.jpeg)

### What Comes Next

The SymphonyAI and PMR partnership is just getting started. With initial pilot conversations underway and a clear line of sight on the region's most important players, we are focused on building proof points that demonstrate what AI-powered retail intelligence, together with PMR's IntelliShelf platform, can do when it is grounded in the kind of market expertise PMR has developed over 35 years. .

A huge thank you to the PMR team for their hospitality and for welcoming Estee and the rest of our team into their network. They have built something genuinely valuable — and we are excited about the opportunity to grow this partnership together across Puerto Rico, the Caribbean, and Latin America.

## Ready to Bring AI-Powered Shelf Intelligence to Your Business?

Puerto Rico, the Caribbean, and Latin America are entering a new era of retail execution — and the brands, distributors, and retailers who move first will set the pace for everyone else. If you're a retailer, distributor, or CPG operating in the region, let's talk about what AI-powered shelf intelligence could mean for your business.

**Contact**: Estee Santoni, Account Executive, SymphonyAI

![Estee Santoni](https://retail.symphonyai.com/hs-fs/hubfs/Estee%20Santoni.jpg?width=125&height=125&name=Estee%20Santoni.jpg)

📅 [**Schedule a discovery call**](https://meetings.hubspot.com/estee-santoni1)  
 🔗 [**Connect with Estee on LinkedIn**](https://www.linkedin.com/in/estee-santoni-38b9b85/)

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