The complete category planning solution for
CPG Manufacturers

Introducing Symphony RetailAI's fully integrated and cloud-based category planning solution, the leading solution for FMCG manufacturers and retailers.

More questions? Chat with our team.

Category Planning at your organization

Understanding the current issues and business objectives is critical to the success of your category planning processes.


We've created this infographic that summarises current challenges that you're likely facing and how we believe, thanks to our 30+ years in the FMCG industry, they can be resolved.


Download the Infographic

CPG category planning infographic thumbnail

Symphony RetailAI is a proven leader in category planning

In light of COVID-19, it couldn't be more important to review your current approach to category planning and assortment optimization. Are you accurately addressing shopper needs? Do you know the potential impact of every SKU delist? Do you understand how effective your product innovations will be? Most importantly - are you driving the maximum revenue from your end-to-end category planning process?

 

Learn more about our approach to assortment in this video from our Head of Category Planning, Julian Miller.

 

We're also working with Pepsico on assortment optimization

In light of the recent pandemic, many CPG manufacturers are reviewing their assortment and looking to simplify SKUs – this couldn’t be more relevant for global food, snack and beverage manufacturer Pepsico.

 

In this video, Pepsico’s European Head of Perfect Store, Paul Nash, discusses why assortment is an important execution lever, how they are looking to simplify SKUs - but also why they chose Symphony RetailAI's cloud-based assortment optimization solution.

 

Get in touch to learn about our end-to-end category planning solutions

5 reasons why many of the world's leading CPG manufacturers and retailers choose Symphony RetailAI's category planning platform:

  1. True cloud solution with a fully integrated workflow for frictionless collaboration between category, macro and merchandising teams;
  2. Micro and macro space is managed on one platform for seamless real time integration between planograms and floorplans;
  3. Highly accurate transferable demand predictions allow you to understand the true store impact of assortment decisions and ensures you can safely delist items;
  4. Space aware assortments are backed by a full inventory model to ensure proposed assortments fit in the store space and meet varying customer demand;
  5. Time taken to complete reviews is significantly reduced and you can easily make merchandising changes to allow the team to quickly react to changing customer demand.
Full end to end Merchandising Process

Unlock greater profitability from your category management process.

Contact your local representative:

Natasha circle
Natasha Sayer
Business Development Manager